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There is a funny mindset amongst some internet entrepreneurs and marketers that things online should be free. And this affects their businesses. Many people are drawn to the notion of free traffic to your website. Now, there are a few ways of get “organic” or “search” traffic and certainly it is nice when it happens but how does this come into play in a business model?
There are a few built-in downsides to the idea of free traffic. One is that it normally takes some time to build up. SEO or Search Engine Optimization can take months to produce results. First you have to put up your site, make changes, wait for results and repeat. Sounds easy enough but the search engines take time to produce the results and this whole process could take 3-6 months. Now depending on the purpose of your website, this might be acceptable, but if you are running a real business, you are sitting there loosing potential revenue as you wait around for your “free” traffic.
Let’s compare that to paid traffic. Now understand that there are a number of sources of paid traffic available. You could buy advertising through Google Adwords on a Pay Per Click (PPC) basis, you can buy advertising on blogs or a lot of sites that get a good volume of traffic. Often these are based on the number of visitors such a site receives. You can buy advertising in online newsletters or ezines and so on. But, there are some distinct advantages to paid advertising.
First, you are in control of it. You can turn it on and off at will. Flip the switch (start paying for ads) and traffic comes in. Turn off the switch (pull the ads) and traffic stops. When you are ready to handle more sales, you turn up the volume of ads going out. No problem. When you are relying on free traffic, it can be unpredictable and not the best business model.
Secondly, with paid advertising, you can track your ads very easily. You know which ad or publication someone come to you from, you can get a good idea of what they searched for and what is going to interest them. This knowledge can help you build a better product or service because you can learn to target your customer better. When you are running a proper business, this information is very valuable to you because the better you can tailor your product or service to your customer, the more effectively you can market it.
I guess the biggest problem that people have is that they don’t have a good plan or do proper testing before they get started. See, if you have a product or service that sells for X dollars, you need to know how much money you can spend to acquire a sale for it. Then you need to look over your conversion rates and how to improve them. See, a lot of people think that more traffic can solve their problem and boost sales. Well it can. But a more compelling offer and a better converting site can do it faster and cheaper. If you start at the beginning of the sales process and increase the conversions from surfers to clickers, from ad views to sales letter reads, from sales letter reads to sales, if each of these steps is slightly improved, then you start to see an exponential growth in sales for the same amount of traffic or the same number of visitors.
Once your site or sales letter converts traffic to dollars like a well-oiled machine, then turn up the traffic. Now you can go and pay for ads to get the word out. And when people find you online through an organic search, that is a bonus. But don’t waste your time sitting there waiting for it.
Jonathan Hook works with small business owners to increase their sales by 20% in 90 days – without spending an extra dime on advertising – guaranteed. Rush over to TheMarketersMind.com to claim your free copy of the “30 Day Marketing Makeover”.
One of the ways to find leads is “word of mouth”. It’s really important that everybody you know is aware that you are into real estate. You’re the person they know that buys houses. You never know where your next deal will be coming from. We spend a lot of time and effort to generate leads, and sometimes it is right in front of our faces if we just went out there and talked to more people about it. When I was new in the business, I was real self-conscious about it and shy before I did a lot of deals. You are what you think you are and by talking about it, it is more likely to happen to you. Make sure that the people you hang out with know that you are a real estate investor and looking for deals. You don’t have to let them know what kind of deals you are looking for, but let them know you are always looking to buy houses and getting deals on property. As those people stumble across deals or hear of other people selling houses, they are most likely to refer people to you. It is also a good idea to mention to people that you pay for referrals. My business card says on the back of it, $200 or $250 will come to you if you bring me a house for sale. If we buy it, you get $200.
Secondly, you should have business cards with you. Leave them around. I have two different types of business cards. I’ve got my business card that says on there that “we buy houses, cash reward paid, find me a house, we pay $200”, etc. Those are the ones I leave around at a restaurant or at a gas station on top of the gas pump, or wedge them on the sign. If I go to the bank I will leave a couple of them on the counter. I just give them to people randomly and let them know I buy houses. I have another card that is a little more professional that has my name, business name, and my logo on there. I give that one to lenders, bankers, and tenants. The bright colored ones are best for leaving them at gas stations and restaurant. There is another type that looks like a folded $100 bill that people will pick up even if you leave it on the ground. You just never know where your next deal comes from. Most deals come from our direct marketing, but every now and then, you get a call out of the blue from someone who has your card.
Another cheap way is to put a sign on your car. Of course, it depends if your Spouse will let you do it. For a long time, I had a magnetic sign on my car that said, “I Buy Houses” on it with my phone number on it. I didn’t get a lot of calls on it, but once in awhile, I would. They are pretty cheap, too. I paid about $20 or $30 for two of them. I’ll never forget the first day I put those on my car. I did get a call on the first day I put that on my car, from a seller and will never forget it. Of course, I didn’t get a call every day, but remember, one deal can make a huge amount of money.
Another cheap or free way to get leads is to use the classified websites that are available. That is a great place to get the word out that you are a house buyer. There are real estate and service sections. Try different areas and post your ads there that say, “We Buy Houses, Any Price, Area, or Condition” or even go into more details if you like. When someone is a motivated seller, you don’t need to be a fancy writer. Just get your ads out there.
There are even services out there that will get your message sent to people with IPhones. That’s not a free way, but it’s about .03 a message sent to IPhones.
You can also recruit bird dogs on a website. I have a website that I use to recruit bird dogs. Granted, when you put up a website to have people come to bring you houses, I don’t get a lot, but I get some. Some of them do go to work and have found me lots of deals. Don’t be afraid to put the word out this way.
Go ahead and put up a website or a blog for free to get the word out. It doesn’t have to be fancy, just put your information out there with a picture. In 2 hours’ time, you can get a blog set up. It’s real easy. It will be good enough to get some people to pick up the phone and call you. Good Luck!
Nick Cifonie is a long-time real estate investor, speaker, and mentor. Nick has bought and sold millions of $’s in single family homes and multi-family properties, using techniques including bird-dogging, wholesaling, lease-options, subject-to transactions, buy and holds, seller financing, retail flips, assignments, options, auctions, and has even flipped property on EBAY! Nick is the current host of the popular “Real Estate Investor TV”, a fun, educational series found at http://www.rei-tv.com
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*the easiest and fastest and safest and least expensive way to take videos
*the easiest and fastest way to get those videos from your camera to the web
*the fastest way to begin making money for free using this fascinating little idea
*and, much more !!
FLIP Video – buy one!!
FLIP Video is the brand name of an amazing new camcorder. It is the size and weight of a deck of playing cards. And, it has very few buttons … record, stop, and a few others. That’s it. So simple. So sweet. And, really really inexpensive. The cost is about $160. And, it’s available at every high tech store. Buy one. Get rid of your old-fashioned camcorder.
Why do you want or need one? Because this little hand-held device can dramatically increase your income. How?
INCREASE YOUR INCOME WITH VIDEOS
If you have business income (a store, a professional, a Realtor, a salesman, network marketing – whatever), then simply make videos about what you know. Or else, interview others who are successful in your industry. What should the videos be about? Let me give you some interesting topics which you can immediately use:
*What is the most important thing to know about (this business – fill in the name of your business)
*What is the one thing that people do wrong and how does it hurt them
*What is the one thing that a few people do correctly and really well and how does it help them
*What is the one worst pitfall you should avoid
*What is the … you get the message.
Ask a question. And, then answer it. On video. If you don’t know the answer, then ask that question of someone else in your industry and videotape their answer. Or look it up on Google and find the answer. It’s easy and fun. Then, make a brief 2-minute or so video and post it on YouTube.com.
Call To Action
Remember to include a Call-To-Action. People who play your video and like what you say will want to learn more or will want to do business with you. For example, your call to action might be:
*go to my website to get a free something-or-other
*phone me to get a free bla-bla-bla.
This is a free easy brilliant way to get new business.
How Much Free Business Will You Get Using Videos?
Maybe your video will get only a few dozen hits and only one caller. Heck, that’s one more prospect than you had before. But, maybe you will get tens of thousands of hits and lots and lots of callers.
Raymond Aaron,New York Times Top Ten Bestselling Author, “Double Your Income Doing What You Love” published by John Wiley and Sons, New York City.
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If you have to choose between paid advertising and free advertising which would you choose ? That becomes a personal choice usually based on the available budget to each individual Internet business owner. Because they do not have money to invest in promoting their online business many people choose free advertising. One legitimate question that comes up is can you name one form of free advertising that really works? I would challenge you that free advertising can work if you give it enough time. First of all you have put time into marketing your business in various free ways. And secondly you have to give the advertising you are doing a chance to actually work for you. The flip side to this is paid advertising where you can get almost immediate results. For example many successful Internet marketers have pay per click campaigns running to promote their products online. Google Adwords is a ppc program that allows you to be on page 1 of the most popular search engine in the world in a matter of minutes after your campaign is set up. There is no form of free advertising that will work this quickly that I am aware of. I am thinking of a couple of free advertising methods that do pay off if you are willing to work hard and give them time to develop. When it comes to promoting an Internet business article marketing combined with blogging and social networking continues to work. Article marketing allows you to get your articles and backlinks to your website in some of the top article directories online. Search engines spider and pick these articles up for fresh content for their searchers. This allows you to develop traffic from the article directory as well as from the search engines too. When you social bookmark to some of the top online social directories blogging actually works. Posting a blog article and submitting it to a directory allows you to get traffic from the social directory. Plus search engines spider these directories for content for their search engines. This allows you to create valuable backlinks and pick up traffic and repeat visitors to your blog. People that take traffic exchanges seriously have built up full ime incomes online doing nothing but this. You can drive traffic to landing pages or your website directly by doing nothing but sitting and clicking on ads all day. This isn’t the most exciting thing to do, but it is one way that over time can pay off for you in terms of free traffic. I personally feel that combining free and nearly free advertising with other paid methods is ultimately the best way to go. Whenever possible automate as much of your free advertising to help speed the process up as well.
Jeff Schuman invites you to visit his make money online website for Hands Off Article Marketing, JV With Jeff free training, and 4 ways to make $10 a day taking surveys. Please click here now: http://www.Team-Schuman.com
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Numerous people are amazed when they listen about these sorts of earnings but it is true. The majority of sites are sold for less than one hundred dollars so how do they make a five figure earning? Because the pros know the formula to set up sites quickly and they know how to deal a site at a higher price than most folks. The more they make and deal, the more they earn.
There are several ways to flip sites for profit. You could either start a site from the very beginning or get an already running site that is under performing. Buy it, improve it and sell it or buy it, keep it and sell it, there are just too many ways to go about it.
When you want to make money flipping websites, whether you want to flip social networking sites, forum-based site or blogs, you have to do a lot of research. You first of all have to choose a niche. This is really important since a lot of customers will just buy a website if it is in a market that is able to generate traffic. Next you have to pick a good and relevant domain name. The domain name is crucial because you want it to be applicable to your site’s topic. Get a good Template. Then replete it up with select content and monetize the site. It can be that simple.
Now all you have to do is to sell your site, I am going some tips to do so. To deal your site at a bigger price, add more value to it by acquiring a high page rank, getting a good template and maybe doing some extra search engine optimization. You should also monetize it so you can ask for a bigger price when you sell it and when you do that, be sure you set a right price for your site. Pricing can be tricky. Setting your cost too high will get you buyers who won’t even give you a second look. Set it too low and buyers will suppose you’re a scammer. You may want to sell your site on Ebay, Digitalpoint forums, Warrior forum, Sitepoint, etc., these are some of the major selling sites you will find.
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