Don’t be the Last One to the Party, Use Video Marketing

By Audrey Bell-Kearney

 

As a business owner one of the keys to success is having a great marketing plan that is working.  There are so many ways to market your business it is impossible to do them all, unless you have a team working with you that you can delegate to.  I try to practice about 5 marketing techniques on a regular basis and I will share them with you.

 



Article writing
Blogging
Publishing an Internet newsletter called an e-zine
Sending out press releases
Flyer and post card distribution

 

Recently I got into using video to market my business and this is a great way to get your name and your face in front of potential clients.  I know some you maybe thinking I don’t have a clue about how to use video and I will tell you it is as simple as buying a web cam or Flip video.  Figure out what you want to say and record.  Once you record you can upload your video to the Internet in a matter of minutes.  A note here; make sure that your video is no longer than 10 minutes.  Most of the video sharing sites will let you upload only 10 minutes of video footage.  This process is so simple that my 9 year old niece can do, so I know you can.  There are so many places out there that you can upload your video.  You can actually have your own TV show right on the Internet.  I’ve video on my website, I video on my social networking pages and my TV channel on a few of the video sharing sites.  You owe it to the success of your business to check this technique out.  Don’t Be The Last One To The Party.

 

I will be holding a workshop on Internet marketing in October.  If you are interested in attending please email me and I will send you more information.

 

Until next month

Much Success.

 

Audrey

Audrey Bell-Kearney is the President of Sister Inc Network and the author of The Sister Inc Blueprint For Starting And Running A Successful Business. She can be reached at 973-313-3121 or Audrey@Sisterinc.com http://www.sisterinc.com

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Online Video: 4 Simple Steps to Getting Started

Video is one of the hottest things right now on the web.  How hot?  In March 2009, web information provider comScore released their data regarding the consumption of online video. Their report showed that Internet users in the U.S. watched 14.5 billion online videos during the month–an increase of 11% over February’s numbers.  Their report also indicated for March that 78% of the U.S. web audience viewed video online, averaging 97 videos per viewer during the month.

With these staggering numbers many more people are exploring how they can add online video to their marketing mix.  Why use video for marketing?  Because it’s the next best thing to communicating face to face with potential clients and customers and building up trust.  It’s also fantastic for driving traffic and can be done for virtually no cost.  Here are a few tips to get you started:

1. Get a Flip camcorder. A Flip is a pocket-size digital video recorder that’s both easy to use and very affordable.  You simply point, record and then upload the video right to your computer via USB.  If you are just looking to get going with video, this is a great way to do it.  They even have HD versions of their cameras and the ability to personalize them with colors and designs.

2. Check out free screencasting software. Not ready to put yourself in front of the camera yet?  You can still create videos starring your voice and your computer screen with these free services online.  Two I recommend and use are Screentoaster and Jing.  These are perfect for creating short tutorials for e-learning purposes that you can then upload to your blog or video sharing sites.  All you need is a microphone–I use the headset I have for Skype.

3. Get an account on YouTube, Viddler or Vimeo. These are video services where you can upload, enhance and share your videos for free.  YouTube is nice for creating your own channel on a page you design yourself.  Just grab the code they supply to embed video on your own webpage. Vimeo has a really attractive and streamlined player, and Viddler offers in-video tagging and commenting.  There are many other choices for video hosting, including Facebook.  Check out the different options and decide which one works best for you.

4. Direct viewers to your site. Don’t forget to mention your website in the actual video at the beginning and end or add text displaying the URL.  You will also want to add your website in your profile as well as any place you are able to type in a description of the particular video.

Video can be a very extensive topic as well as intimidating for a lot of people.  I’m only recently beginning to experiment with it beyond the basics myself.  Start with these steps and don’t think you need to create lengthy or fancy clips.  In fact, short, content-rich videos are your best bet.

To start out, aim for 90 seconds to two minutes in length where you offer a few tips or teach people how to do something.  Minimize any background noise and make sure you have sufficient lighting in the room and you’ll be ready to go!

Christine Gallagher, MLS, MSIS, founder of CommunicateValue.com, teaches small business owners and professionals how to conquer the overwhelm of online and social media marketing to increase business and maximize profits. For FREE tips on how to build profitable relationships, leverage technology and create your own successful online business, visit http://CommunicateValue.com

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Publishing Flip Video Content To The Web In Minutes

Have you been thinking about adding video content to your Blog, Facebook, or YouTube, but have been deterred because of the complexities? Or, maybe you use video but the various complex steps have deterred you from utilizing this tool as a steady part of your internet publishing diet.

Well, help has arrived in the form of the new Flip Video, which fits in your pocket like a digital camera. It provides you 60 minutes of record time in as many segments as you like. At the time of this writing, retailers like Walmart and Best Buy are packaging the camera, desk tripod, and case for under $150.
So easy to Use, there Must be a Catch!

Flip video is totally digital and its user-friendly interface means there is nothing to learn. The camera contains only an on/off button, record button, built-in microphone/speaker, and a toggle switch for zoom. There is no software to learn. It even comes with a built-in USB adapter to plug directly into your computer. It doesn’t get easier than that!
Once you plug in, the user interface software appears with a prompt to automatically download the free software onto your hard drive.

Your most recent clips will appear on the screen, where
you can download them in a similar fashion to a digital camera. Once on your hard drive, you have the versatility of choosing from a number of great features that used to be time consuming. All of this can be done within seconds…and all within the application.

• Combining video segments to make a movie. You can merge anything in your library into a single movie (with editing capability), adding title, on-screen credits, and the ability to print a website address. You can even add music from a preset library or external source.

• Upload the video you’ve created to YouTube, Facebook, AOL, etc.

• Create snapshots from video frames, make a DVD, or a greeting card…all within seconds.

• And, anything you’ve created can be emailed within the application.
One last benefit. You can download edited movies from your library back onto your flip to take with you, enabling you to show segments on the built in screen or via a direct plug-in to a television/monitor. How cool is that?

So, in today’s internet, when getting quality content on your site is more important than winning awards for presentation, doesn’t it make sense to utilize the shortcut of a tool such as this?

And now I’d like to invite you to go to http://www.BusinessBuildingShortcuts.com — where you’ll find targeted Tools, Techniques, and Strategies to quicken your Online Success.

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How to convert flip video to QuickTime MOV videos?

How to convert flip video to QuickTime MOV videos?
The flip video family—Flip Ultra, Flip Ultra HD, Flip Mino, Flip Mino HD has attracted the world’s attention for its distinctive features. The pocket-sized and easy-to-use camcorder enables you to shoot videos anywhere at any time easily as taking pictures. There are built-in memory for up to 120 minutes high-quality h.264 videos, which can work with most video players: Windows Media Player, QuickTime Player, and iTunes.

For those PC users who are not affordable for Mac, sometimes, they would like to enjoy some movies on Apple’s QuickTime player. It is not difficult for you to download the QuickTime player from the website on the Windows, what really matter is that the flip video import videos mostly in mp4 formats or h.264 are not playable on QucikTime Player. You will need a mov file come out a flip video.

Flip video to mov converter is a professional software with multiple functions. It can convert flip video to mov formats, which allows you to enjoy movies with Apple’s QuickTime player on Windows. Other popular formats such as avi, mpg, mpeg, wmv can also be converted by the program. And the converted formats can work well with many video players such as Windows Media player, iTunes or some portable devices like: Creative Zen?iRiver, Zune. The flip video convert also supports to extract audio from flip video data and save as mp3, wav, wma, aac, etc formats.

Flip video to mov converter has built-in powerful editing functions, which assist you to make personalized videos. You can capture views from the frame, crop out the unwanted black sides in the frame, trim the video to have certain lengthen of clip converted, or apply video effect like brightness, contrast, saturation or other special effects such as horizontal flip or vertical flip to view the video from a different perspective.

Steps: How to convert flip video to QuickTime mov from Flip Video Camcorder?
Step 1: Connect your Flip Video Camcorder with the PCConnect the plug-in USB connector of your flip video camcorder with the computer, and save the flip video files on your computer with your FlipShare, a bulit-in software that organizes, edits and shares flip videos.

Step 2: Download and install Flip Video Converter and install it on your Windows

Step 3: Run Flip Video to MOV Converter and select the input filesClick “Add” on the middle left of the panel, it will open a window, browse the file folder and select the flip videos you would like to encode, you can load many files at once time.

Step 4: Select the output formats and output path.Select the output format from the drop down menu next to Profile, if you select MOV – QucikTime(*.mov), the software will output mpg file playable on your Press “Output” button, and specify the output destination on your computer to store your converted flip videos.

Step 5: “Crop” effectClick “Edit” on the right middle panel, and you will open a” Video Edit” window, press” crop” button on the right top panel, you can set the output aspect ration of the zoom to original, full screen, 16:9, 4:3 or remove the unwanted black sides by dragging the borders directly in the player window or specify the exact values in the box beneath left, right, top and bottom.

Step 6: Convert the flip video to mov formats.After all the setting is done, you can click”Convert” button to start the conversion. You can just go out for a walk or take a nap, and the conversion may have been finished when you come back.

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how to enjoy flip video on creative zen on mac ?

The Creative Zen (formerly known as Creative NOMAD Jukebox Zen) is a range of digital audio players (DAPs) and portable media players (PMPs) made by Creative Technology. Nowadays, more and more Creative Zen owners are feeling frustrating.

Any interest, free to download here to have fun!

The problem with converting flip videos to Creative Zen on Mac

Question 1: I have a Creative Zen X-Fi 8GB version. I have changed recorded flip video into the correct format (windows media audio/video file), and it comes up on my mp4, but it won’t play. Why?

Question 2: I have a Creative Zen and I want to convert flip video formats into Zen formats, but my attempts have never been successful?

Flip video to Creative Zen Mac converter easily converts flip video to WMV/AVI/MP4/MPG transfer into Creative Zen for backup on Snow leopard.

Flip video to Creative Zen Mac converter has the ability to rapidly convert flip videos to Creative Zen video WMV (WMV), Creative Zen player Video (AVI), MPEG-4 Video (mp4), Creative Zen player MPEG-1 Video (MPG), Creative Zen player MPEG-2 Video (MPG).

Creative Zen has the following models– Zen X-Fi2, Zen MX, Zen Mozaic and Zen X-Fi for you to enjoy videos and audios anytime and anywhere. The main video formats are supported by Creative Zen are AVI, MP4, WMV, MPG, so that it is not easy to transfer YouTube FLV videos, QuickTime MOV videos into Creative Zen.

Mac flip video to Creative Zen converter converts flip videos from Flip Mino, Flip Ultra, Flip Ultra HD, Flip Mino HD to all regular formats, DV, MPG, MPEG4, AVI, WMV, MOV, FLV, 3GP, SWF, M4V for putting flip videos into Creative Zen, iPod, iPod touch, iPhone, PSP, PSP GO, Blackberry, Zune, Gphone and Wii. Even if you want to burn flip videos into DVD for eternal store, it is not difficult to convert flip video to DVD (DVD+R, DVD-R, DVD-RW, DVD+RW, DVD-DL, DVD+DL, etc) on Mac OS X with this flip video to Creative Zen Mac converter.

Creative Zen acts as a digital audio player

Question 1: What codec is required for me to extract audios from videos for my Creative Zen mp3?

Question 2: How can I play only the audio off my flip video camcorder? I want to play it on my Creative Zen which has no video. Thanks?

Mac Flip video to Creative Zen converter installs varied codec to encode flip videos into Creative Zen WMV/AVI/MP4/MPG on Mac OS X.

Flip video to Creative Zen Mac converter not only plays the role of a video converter but also an audio extractor. It can extract audios from flip videos and save them as Creative Zen formats MP3, WMA, WAV and all popular audios like AMR, AAC, AIFF, FLAC, M4 and MKA. The whole converting progress will finish just for a few clicks without any quality loss.

Flip video to Creative Zen converter for Mac has preset 160X112, 240X160, 320X240, 368X208 resolutions to convert flip video to Creative Zen (160X120) AVI (AVI), Creative Zen (480X272) AVI (AVI), Creative Zen (640X480) AVI (AVI), Creative Zen (720X480) AVI (AVI) to fit different Zen screen size, visual definitions.

Great converting program converts flip video to Creative Zen X-Fi2/MX/Zen Mozaic /Zen X-Fi with powerful editing features on snow leopard.

Support input formats: MP4, AVI, WMV, MPG, FLV, MOV, MKV, 3GP, M4V, SWF

Output for portable devices: Creative Zen, iPod, iPhone, PSP, Blackberry, Gphone, Zune
Output for editing program: iMovie, Final Cut Express (FCE), Final Cut Pro (FCP)
Output for websites: YouTube, MySpace, FaceBook, Blog

Videos cropping: Crop out black edges and unnecessary subtitles and objects
Video trimming: Clip time length video segments
Effects adding: Select saturation, brightness, contrast, old film, gray and emboss

Advanced setting: Define video encoder, resolution, bitrate and frame rate
Aspect ratios: Original, 4:3, 16:9

As flip video to Creative Zen Mac converter has batch converting function, you can load as many files as you can into it for conversion. If you do not want to watch you video clips segment by segment, you can choose to join all files into one for conveniently enjoying on your Creative Zen.

The following tutorial will teach you how to use flip video to Creative Zen Mac converter on Mac.

Step one: download flip video to Creative Zen Mac converter and click .dmg to install
Step two: load video files into converter
Step three: edit by cropping, trimming, effect adding to get a better output view
Step four: select Creative Zen format and final output destination
Step five: start to convert flip videos to Creative Zen on Mac

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